The PGDIM society plays an integral role in organizing intra and inter college events, ensuring a continued connect with the alumni and building industry-academia interactions. The annual festival and alumni meet are the prominent events organized by the society. The society also organizes guest lectures and workshops throughout the year so as to understand application of theory in the real world scenario. Exclusive corporate grooming sessions are also organized. The department also has its own annual publication "Youth Beat" with contributions of the students on current marketing aspects and trends.