Post Graduate Diploma in International Marketing (PGDIM)

The challenges of Globalization and net connectivity have forced business firms to internationalize to establish a competitive edge for its products and services. The college is offering Post Graduate Diploma in International Marketing (one year, full time programme) affiliated to Delhi School of Economics, University of Delhi. The Course aims to provide managers with knowledge, skills and acumen to understand the complexities of International Business and cope up with cross cultural and cross market challenges.

Admission Criteria

Candidates will be selected for admission to the course on the basis of following criteria:

  1. Entrance Test (70% weightage)
  2. Group Discussion (15% weightage)
  3. Interview (15% weightage)

The Entrance examination will be of two hours duration and will consist of objective type questions with equal weightage on:

  1. Economic and Business Awareness
  2. General English
  3. Quantitative Ability and Logical Reasoning

Course Curriculum

Total No. of Papers : 9 Plus Project Report
No. of Semesters : 2

Papers to be taught in First Semester
1. Managerial Economics 100 3 hrs
2. International Business Finance 100 3 hrs
3. Computer Application in Business 100 3 hrs
4. International Business Environment 100 3 hrs
5. International Marketing 100 3 hrs
Papers to be taught in Second Semester
6. Economic Environment and Policy 100 3 hrs
7. International Logistics 100 3 hrs
8. Marketing Research 100 3 hrs
9. International Trade Operations 100 3 hrs
10. Project 100  

Placement

The college has a placement cell to facilitate the students for placements. In previous years, a large number of students have been selected for Internship and final placement in various reputed organizations like Royal British Bank, SAIL, Food Corporation of India, Career Launcher, Dell Computers, Cvent India, HDFC Bank, India Bulls, Dawnay Day, Capital IQ.