Diploma in Business Journalism and Corporate Communication

About the Course

Post Graduate Diploma in Business Journalism and Corporate Communication (DBJCC) is a vibrant and innovative programme with the aim of providing students with an insight into the corporate world. It is the only course, one of its kind, being pursued at the Delhi University and is affiliated to the Faculty of Applied Social Sciences & Humanities, South Campus, University of Delhi. This one year, full-time programme was started in 2004. The scenario in the job market is at an accelerated pace change in a globalised world created by the information and communication revolution. In order to meet the manpower requirements, the corporate sector has been projecting requirement of computer savvy youngsters equipped with skills in Corporate Communication, Public Relations, Advertising and Business Journalism.

Admission Criteria

Admission to DBJCC is based on the entrance test conducted by the college with 80% weightage, interview with 10% weightage & group discussion with 10% weightage.

The admission test will be of 2 hours duration and will consist of objective type questions with weightage on:-

  • Economics and Business Awareness (30% weightage)
  • General Knowledge and Current Affairs (20% weightage)
  • General English (20% weightage)
  • Quantitative Ability and Logical Reasoning (30% weightage)

Course Curriculum

Total No. of Papers : 9 Plus Project Report
No. of Semesters : 2

Papers to be taught in First Semester
  • 1. Communication and Business Communication 100 3 hrs.
  • 2. Indian Business Environment 100 3 hrs.
  • 3. Print and Electronic Media 100 3 hrs.
  • 4. Financial System and Analysis 100 3 hrs.
  • 5. Information Technology and Cyber Journalism 100 3 hrs.
Papers to be taught in Second Semester
  • 6. Global Information Scenario 100 3 hrs.
  • 7. PR and Corporate Communication 100 3 hrs.
  • 8. Advertising and Marketing 100 3 hrs.
  • 9. Reporting and Editing: Theory and Process 100 3 hrs.
  • 10. Project Report 100.

Summer Internship & Placement

As a part of the course, the students are required to undertake internships in the fields of Media, Corporate Communication, PR etc. for six weeks. The DBJCC students have been selected for internship and placements at various organizations like Creative News, Propel PR, Business Wire(PR JWT Ad Company), Indo Asian News Services (IANS), Jindal Group and Companies, Omaxe Ltd. Everest Market Research, Grey Cell PR, CNN-IBN.